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Objectives:
A. Define the term "communication."
B. List and define the 3 categories
of human behavior research.
C. Describe "Maslow's Hierarchy of Needs" and give personal examples of its application.
D. Provide
examples of communication on the job.
TO THE STUDENT: Read
and study this information sheet and then complete the student activities at
the end of the module.
What is Communication?
The definition of the word communication is "the exchange of messages between and among humans." Communication is achieved both verbally and non-verbally in our personal life as well as in our professional life. Problems from communication mishaps are caused by a lack of understanding of human behavior. Research of human behavior falls into three categories:
1. psychology
-- the study of individual behavior
2. sociology
-- the study of group behavior
3. anthropology
-- study of cultural behavior
Much time and effort are spent studying these
areas to better understand why humans act as they do.
One particular psychologist, Abraham Maslow,
developed a theory, Maslow's Hierarchy of Needs, to explain why the
communication process is as it is, and how we can use this to our advantage
both in our personal life and at work. Maslow formulated the following
conclusions, based on this theory:
1. Humans have
certain needs at certain times; thus a successful communicator writes and
speaks with the receivers.
2. People will
respond positively to messages that meet their particular needs at a particular
time.
3. Human needs
are based on a system of priorities that are similar to the rungs on a ladder.
A person ascends and descends this ladder constantly, but he or she cannot
ascend to the next rung until the lower level is satisfied.
4. Once we
reach the fifth rung, we set new goals and start the process again.
5. Different
people reach different rungs each day. All the external influences in their
lives help determine the level they reach on a daily basis.
6. Some people
never reach five. For example, a person who is homeless and fights daily for
food is firmly attached to rungs one and two and will probably go no further.
The five rungs cover the following needs:
Rung
1--Basic Physical Needs
a. Food
b. Shelter
c. Clothing
Rung
2--Safety and Security Needs
a. Free from physical harm
b. Free from mental abuse
Rung
3--Love and Social Needs: The Need to Belong
a. Feel part of a group--sense of belonging
b. Family
c. Friends
d. Peers
Rung
4--Esteem: The Need to Be Somebody
a. Needs of our ego--cars, homes, clothing,
jewelry, awards, etc.
b. Recognition for achievements--grades,
sports, hobbies, etc.
Rung
5--Self Actualization or Self-Fulfillment
a. The pinnacle of success--We reach our
ultimate goal
b. Willing to help others struggling on lower
rungs
While on the job, we must keep the above process
in mind to help us determine how to best communicate with co-workers and others
at the workplace.
Maslow’s Heirarchy of Needs
5.
SELF-FULFILLMENT
4. SELF-ESTEEM
3.
SOCIAL
2. SAFETY
1.
PHYSICAL
Communication On the Job
We interact with many people on the job, including co-workers,
superiors, subordinates, customers, suppliers, and computers. We communicate in
many ways:
1. Face-to-face
dialogue using:
a. facial expressions
b. gestures
c. posture
d. body movements
e. attire
f. grooming
g. verbal speech
2. Telephone
conversations
3. Conferences
4. Committee
meetings
5. Written media (letters, memos, reports, bulletins, news releases, meeting minutes, newsletters, employee handbooks, etc.).
TO THE STUDENT:
After you have read and studied the information sheet, complete the following
activities.
Activity 1: Fill in the blank rungs on Maslow's
chart below and answer the questions.

MASLOW'S HEIRARCHY OF NEEDS
5.
4.
3.
2.
1.
1. What rung are you on at this time?
2. Describe what you have done today to reach
this rung.
3. What item will place you on rung 4? Be specific! Example: car, jewelry,
vacation, etc.
Activity 2: Read the following case studies and
answer the question in a complete paragraph at the end of each case study.
1. While
working at a local fast food restaurant, you overhear several co-workers
discussing a new employee. The comments being made are not very nice and will
likely cause problems in the workplace. How would you handle the situation?
2. You have
been a cashier at Wal-Mart for three years. Even though you thoroughly enjoy
your job, you are eagerly awaiting a promised promotion. However, today while
talking with co-workers, they tell you they have "heard" that another
employee (who has only been here for 1 1/2 years) will be getting the promotion
instead of you. How would you handle this situation?
3. You are a salesclerk at a local department store.
You approach a customer who is browsing in your department and he/she is very
rude and nasty at your effort. How would you handle this situation to make
a positive impact on this customer?
MODULE 23: STANDARDS ADDRESSED IN
THIS MODULE
Pennsylvania’s Academic
Standards for Reading, Writing, Speaking and Listening (RWSL)
1.1.11. Learning to Read Independently
E.
Establish
a reading vocabulary by identifying and correctly using new words acquired
through the study of their relationships to other words. Use a dictionary
or related reference.
1.4.11.
Types of Writing
C.
Write persuasive
pieces.
·
Include
a clearly stated position or opinion.
·
Include
convincing, elaborated and properly cited evidence.
·
Develop
reader interest.
·
Anticipate
and counter reader concerns and arguments.
·
Include
a variety of methods to advance the argument or position.
1.5.11. Quality of Writing
F. Edit writing using the conventions of
language.
·
Spell
all words correctly.
·
Use
capital letters correctly.
·
Punctuate
correctly (periods, exclamation points, question marks, commas, quotation
marks, apostrophes, colons, semicolons, parentheses, hyphens, brackets,
ellipses).
·
Use
nouns, pronouns, verbs, adjectives, adverbs, conjunctions, prepositions and
interjections properly.
·
Use
complete sentences (simple, compound, complex, declarative, interrogative,
exclamatory and imperative).
Problem Solving
Skills: Recognizes that a problem
exists, identifies possible reasons for the discrepancy and devises and
implements a plan of action to resolve it. Evaluates and monitors progress and
revises plan as indicated by findings.
Self-Esteem: Believes in own self-worth and maintains a
positive view.
Interpersonal: Works well with others, including being skilled
team members and negotiating with others to solve problems or reach decisions.
| ©
2003. The Professional Personnel Development Center , Penn State University. |
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